Positioning A Delicate Technology

The Challenge: After developing revolutionary optical switching technology, San Diego based OMM was ready to expand their manufacturing operations and begin to market their optical switches to the world’s largest telecom providers. With several competing technologies vying for the same space, OMM wanted to position their microscopic mirror (MEMS) technology as durable and strong.

The Solution: We provided creative services for two full-page ads for placement in several optical industry publications worldwide. The first ad design focused on tough and rigorously-tested, the second ad design on flexible solutions. Additional projects for this client included design of their corporate identity, corporate folder design, corporate identity standards manual, powerpoint templates, data sheets (in printed and electronic template formats), interior & exterior signage system and trade show booth graphics.