The people behind a company or brand can be more compelling and add a human touch to the overall marketing effort. How well does your business website do at showcasing your staff? Featuring company principals prominently has been popular in creative and professional service websites for some time. For businesses slow to embrace this marketing opportunity, a simple reputation management system for removing sensitive website content may give company leaders confidence to highlight employee’s backgrounds and achievements online…

Although I am not physically present in client offices on the day that we launch their website, the way I envision things, the entire team toasts the bubbly and congratulations pass around for a website well done. The designer and developer bask in the glow of their thank you emails. The marketing team ends the day on a high note, and everyone goes home with a relieved smile and a slight headache. So what happens the next day? Don’t let your website lose momentum – invite your entire team to participate in getting your new site jump-started, with these three steps…

When creating a new custom website, when is the ideal time for the content? For the shortest possible development time, deliver the content to your web team at the beginning of the project, before the design is started. Practically though, many website projects do not have the luxury of having the content ready at the very beginning of the design & development process. With more businesses crafting their website content in-house, the reality is that the right time is when the customer says it’s right…