As a new website is launched one of the first questions should be: “how will leads be collected on the site?” Many businesses in the past looked at their corporate websites as online brochures, where they directed their prospects, partners and customers to “go have a look”.

By now even the most conservative businesses are interested in attracting a share of online searchers to their site. Will these visitors eagerly consume your site’s content? Will they give you a call, buy your product…