A Branding Package for a Leading Commercial Landscaper

The Challenge: Leading San Diego commercial landscape installation company Benchmark Landscape Inc was looking to make a minor name change and wanted a fresh identity. With out of town competitors underbidding the San Diego market, it was a good time to upgrade their marketing tools and corporate image.

The Solution: The blue color from the client’s previous logotype was retained for long-term consistency. A new graphic symbol was created, with leaves presented in an organized grid, to represent their professional approach. Evolution Design created a new logo design and corporate identity, annual newsletter, ads, sales brochure, recruiting brochure, trade show booth and new website design. We did considerable optimization of their extensive library of landscape project photos to make sure they looked as good as possible for print and online uses.