Product alerts delivered with humor by a working chef have made Paddy’s Market Watch one of Santa Monica Seafood’s primary customer publications, with an engaged customer list and long history as a printed flyer. After emailing versions of the flyers for years using legacy tools, the client needed a more flexible email marketing system. We created a simple email design including a simple masthead with a bold masculine font and wood-grain texture. A simple and clean two-column layout was selected. A second email template was created to support more generic communications. We helped select an email provider, set up the campaigns and lists, trained internal staff, and provided analytics analysis and recommendations on raising email open rates.

With Facebook’s new timeline format this client’s Facebook business page was not displaying optimally. We created custom tab buttons and an image for the Facebook Cover, to be swapped out monthly to highlight events and seasonal products. We assisted with developing social media employee guidelines…

To showcase product information in a web-friendly way, a searchable product guide was integrated into the existing website. Information for buyers and servers is presented in a two-column format, with harvest and sustainability information featured prominently, and tips for restaurant servers provided at…

After we helped them launch a website, Twitter account and blog, the client was ready to start building an audience on Facebook. We designed and created the page, designed a custom landing page graphic and added the tab using FBML. We suggested a variety of website content for the client to post, as well as assisting with strategy for post timing, style and frequency.

Infographic for a popular Apple Products fan website using custom illustrated character poses in silhoette style, with illustrated iPads.

With two seafood markets in Southern California, the client wanted to start engaging with their local customers using social media. We designed and created a Facebook page with two custom tabs, one for new visitors offering a variety of popular content, and a second for the cafe menu. We provide ongoing social media management for the page in support and conjunction with their staff.

After listening carefully to the client’s long-term marketing goals, we suggested several social media platforms be established, starting with Twitter. We designed a Twitter background and made the account colors consistent with the client’s web design and branding. We suggested tools and existing website content that could be posted to the account. We manage the account in conjunction with their staff. Once the company blog was live we added /blog to the profile’s website link to encourage subscriptions.