When creating a new custom website, when is the ideal time for the content? For the shortest possible development time, deliver the content to your web team at the beginning of the project, before the design is started. Practically though, many website projects do not have the luxury of having the content ready at the very beginning of the design & development process. With more businesses crafting their website content in-house, the reality is that the right time is when the customer says it’s right…